GQ to make a car - what will they think of next?

So, on a break at work yesterday i happened to read that GQ are to make a car. Yes, that's right - a car.

They have teamed up with Citroen designer Mark Lloyd to create a concept car that is understated yet desirable, inkeeping with the existing GQ consumer and brand.

The best bit it is, they are going to all the trouble of designing this car, yet it will not be for sale. Surely their money would be better spent elsewhere? Say, for example, designing a car where proceeds would go to charity, or another example, not wasting their money at all?!

Don't get me wrong i am all for a bit of Conde Nast loving, yet sometimes it may appear they have more money than sense.

Anyone else agree?!

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