The recent London and New York Fashion Weeks have all demonstrated a key theme; 90's minimalism with a 70's twist - simple shapes accentuated with a bold colour.
Luxury fashion brand Chanel will embark on selling products through their website later this year in order to boost sales.
In the past year fashion houses have seen a decline in profit as a result of the economic downturn, and this has prompted many brands to rethink their marketing strategy. Marc Jacobs is also due to jump into the web pool later this year in the hope of boosting sales.
It will be interesting to see how websites such as Net-a-porter and ASOS will react to this decision as they will ultimately be taking away business.
On a separate note, check out the Marc Jacobs website for a stream of their Collection from New York fashion week, which, it has to be said is amazing. Click here to see it on the website or see below.
It is great to see brands manipulating the media and it begs the question 'do you really need to travel to the fashion weeks to view the shows?' Whilst at Harpers Bazaar, a popular fashion assistant implied that she would prefer to watch them online in the comfort of her own home, with no jet lag and achey feet. Is this the way forward?
The second day of New York's Fashion Week saw an alteration in the schedule, with Naomi Campbell hosting a fashion show to raise money for women and children in Haiti and in honour of the Great Alexander McQueen.
Labels such as Versace, Calvin Klein and Christian Dior kindly donated outfits for the show, and celebrities including Kelly Osbourne, Chris Brown and Diane Von Frustenberg strutted their stuff down the catwalk. Agyness Dean had a series of unfortunate mis-haps; stumbling over twice in her Burberry heels. She seems to be following (or falling) in Naomi Campbell's footsteps!
Net-a-porter will be auctioning the collections featured in the show later this month with proceeds going towards helping mothers and children in Haiti. To do your part, donate by clicking here.